Email this article 
Praktik Komunikasi Inklusif Influencer Disabilitas di Instagram: Studi Kasus Akun @Jenniferrnatalie
Abstract
Abstract - This study aims to analyze the practice of inclusive communication by a disabled Indonesian influencer through a case study of the Instagram account @jenniferrnatalie. Theories of inclusive communication, media representation, and digital activism were used as the theoretical framework to explain how social media functions as a participatory space for people with disabilities, especially the Deaf community. This research employed a qualitative descriptive approach with a case study method, analyzing 18 content posts published from November 2024 to April 2025. The findings reveal that Jennifer Natalie consistently uses accessibility features such as sign language, captions, and inclusive visuals in her content. Advocacy and educational narratives emerged as the dominant themes, delivered in a personal and relatable style. Audience responses were generally positive, with high engagement particularly seen in content related to family and personal experiences. These findings indicate that social media can serve as an effective medium for inclusive communication and as a platform for empowerment and self-representation of people with disabilities. This study underscores the importance of accessibility- and inclusivity-based communication strategies in raising awareness and challenging stereotypes about disability.
Keywords: Accessibility; Disability; Inclusive Communication; Influencer; Instagram
Abstrak - Penelitian ini bertujuan untuk menganalisis praktik komunikasi inklusif oleh influencer disabilitas Indonesia melalui studi kasus akun Instagram @jenniferrnatalie. Teori komunikasi inklusif, representasi media, dan aktivisme digital digunakan sebagai landasan teoritis untuk menjelaskan bagaimana media sosial menjadi ruang partisipatif bagi penyandang disabilitas, khususnya komunitas Tuli. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode studi kasus, menganalisis 18 konten yang dipublikasikan antara November 2024 hingga April 2025. Hasil penelitian menunjukkan bahwa Jennifer Natalie secara konsisten menggunakan simbol aksesibilitas seperti bahasa isyarat, caption, dan visual inklusif dalam kontennya. Narasi advokasi dan edukasi menjadi tema dominan, dengan pendekatan yang personal dan representatif. Respons audiens terhadap konten tersebut umumnya positif dan menunjukkan interaksi yang cukup aktif, terutama pada konten bertema keluarga dan pengalaman pribadi. Temuan ini mengindikasikan bahwa media sosial dapat berfungsi sebagai medium komunikasi inklusif yang efektif serta ruang pemberdayaan dan representasi diri penyandang disabilitas. Studi ini memperkuat pentingnya strategi komunikasi yang berbasis aksesibilitas dan inklusivitas dalam membangun kesadaran serta mendobrak stereotip tentang disabilitas.
Kata kunci: Aksesibilitas; Disabilitas; Influencer; Instagram; Komunikasi Inklusif
Full Text:
PDFReferences
Afridah, A., & Lubis, M. (2024). The Role of Communication and Employee Engagement in Promoting Inclusion in the Workplace: A Case Study in the Creative Industry. https://doi.org/10.62569/fijc.v1i1.8
Aguilar‐Pardo, D., Garzón-Velandia, D.-C., Carvajal-Builes, J.-C., Barreto, I., Zárate-Ceballos, H., & Cameselle, J. M. S. (2024). Linguistic Differences in the Political Communication of Winning Mayors in Colombia’s Local Elections Between 2019 and 2023 / Diferencias Lingüísticas en La Comunicación Política De Gobernantes Ganadores en Las Elecciones Locales 2019–23 en Colombia. In International Journal of Social Psychology Revista De Psicología Social. https://doi.org/10.1177/02134748241281586
Bitman, N. (2021). Rethinking Visibility, Personalization and Representation: Disability Activism in Social Media. In Aoir Selected Papers of Internet Research. https://doi.org/10.5210/spir.v2021i0.11877
Bonilla-del-Río, M., Figuereo-Benítez, J. C., & García-Prieto, V. (2022). Influencers with physical disabilities on Instagram: Features, visibility and business collaboration. Profesional de La Información, 31(6).
Gudykunst, W. B. (2005). Theorizing about intercultural communication. Sage.
Hall, S. (1997). The spectacle of the other. Representation: Cultural Representations and Signifying Practices, 7, 223–290.
Meyer, A. E. (2022). Bulletproof Families. https://doi.org/10.14325/mississippi/9781496837561.003.0006
Ndaumanu, F. (2020). Hak penyandang disabilitas: Antara tanggung jawab dan pelaksanaan oleh pemerintah daerah. Jurnal Ham, 11(1), 131–150.
Nur, F. A. (2018). Social Media Activism oleh Komunitas Arek Tuli (Kartu) Surabaya. Universitas Airlangga.
Obar, J. A., Zube, P., & Lampe, C. (2012). Advocacy 2.0: An Analysis of How Advocacy Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic Engagement and Collective Action. In Journal of Information Policy. https://doi.org/10.5325/jinfopoli.2.2012.0001
Putra, R. S., Marpaung, Y. N. M., Pradhana, Y., & Rimbananto, M. R. (2021). Pesan kesetaraan penyandang disabilitas melalui interaksi simbolik media sosial. Interaksi: Jurnal Ilmu Komunikasi, 10(1), 1–11.
Rivanto, R., & Novianti, W. (2019). Role of Communication Strategies on Social Media in Maintaining Company Service Quality. https://doi.org/10.4108/eai.18-7-2019.2287805
Shore, L. M., Randel, A. E., Chung, B. G., Dean, M. A., Ehrhart, K. H., & Singh, G. (2010). Inclusion and Diversity in Work Groups: A Review and Model for Future Research. In Journal of Management. https://doi.org/10.1177/0149206310385943
Stofer, K. A., Hecht, K., & Lundgren, L. (2023). Using Social Media to Engage Communities With Research: Accessibility. In Edis. https://doi.org/10.32473/edis-wc427-2023
Sweet, K. S., LeBlanc, J. K., Stough, L. M., & Sweany, N. W. (2019). Community Building and Knowledge Sharing by Individuals With Disabilities Using Social Media. In Journal of Computer Assisted Learning. https://doi.org/10.1111/jcal.12377
Uzochukwu, B., Onyedinma, C., Okeke, C., Onwujekwe, O., Manzano, A., Ebenso, B., Etiaba, E., Ezuma, N. N., & Mirzoev, T. (2020). What Makes Advocacy Work? Stakeholders’ Voices and Insights From Prioritisation of Maternal and Child Health Programme in Nigeria. In BMC Health Services Research. https://doi.org/10.1186/s12913-020-05734-0
Wilkinson, P., & McGill, P. (2009). Representation of people with intellectual disabilities in a British newspaper in 1983 and 2001. Journal of Applied Research in Intellectual Disabilities, 22(1), 65–76.
Wolbring, G., Nasir, L., & Mahr, D. (2024). Academic Coverage of Online Activism of Disabled People: A Scoping Review. Societies, 14(11), 215.
Wolfgruber, D., Stürmer, L., & Einwiller, S. (2021). Talking Inclusion Into Being: Communication as a Facilitator and Obstructor of an Inclusive Work Environment. Personnel Review, 51(7), 1841–1860. https://doi.org/10.1108/pr-01-2021-0013
DOI: https://doi.org/10.25008/wartaiski.v8i2.423
Article Metrics:
Abstract Views - 104
PDF Downloads - 50
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Fera Tri Susilawaty, La Ode Herman Halika, Sartika Sari Wardanhi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Indexed by:
Copyright of Jurnal Warta Ikatan Sarjana Komunikasi Indonesia (p-ISSN : 0853-4470)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Sekretariat Redaksi JURNAL WARTA Ikatan Sarjana Komunikasi Indonesia (ISKI)
Gedung Dewan Pers, Lt 5
Jl. Kebon Sirih No. 32-34, Jakarta 10110 – Indonesia
Contact Person :