Praktik Komunikasi Inklusif Influencer Disabilitas di Instagram: Studi Kasus Akun @Jenniferrnatalie
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Abstract
Abstrak - Penelitian ini bertujuan untuk menganalisis praktik komunikasi inklusif oleh influencer disabilitas Indonesia melalui studi kasus akun Instagram @jenniferrnatalie. Teori komunikasi inklusif, representasi media, dan aktivisme digital digunakan sebagai landasan teoritis untuk menjelaskan bagaimana media sosial menjadi ruang partisipatif bagi penyandang disabilitas, khususnya komunitas Tuli. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode studi kasus, menganalisis 18 konten yang dipublikasikan antara November 2024 hingga April 2025. Hasil penelitian menunjukkan bahwa Jennifer Natalie secara konsisten menggunakan simbol aksesibilitas seperti bahasa isyarat, caption, dan visual inklusif dalam kontennya. Narasi advokasi dan edukasi menjadi tema dominan, dengan pendekatan yang personal dan representatif. Respons audiens terhadap konten tersebut umumnya positif dan menunjukkan interaksi yang cukup aktif, terutama pada konten bertema keluarga dan pengalaman pribadi. Temuan ini mengindikasikan bahwa media sosial dapat berfungsi sebagai medium komunikasi inklusif yang efektif serta ruang pemberdayaan dan representasi diri penyandang disabilitas. Studi ini memperkuat pentingnya strategi komunikasi yang berbasis aksesibilitas dan inklusivitas dalam membangun kesadaran serta mendobrak stereotip tentang disabilitas.
Kata kunci: Aksesibilitas; Disabilitas; Influencer; Instagram; Komunikasi Inklusif
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