Pengaruh Motivasi Binge Watching terhadap Behavioral Involvement

Elsa Indah Libriani, Poppy Ruliana, Kresno Yulianto

Abstract


Penelitian ini membahas motivasi binge watching terhadap behavioral involvement. Layanan video on-demand merangsang motivasi pengguna layanan untuk binge-watching. Seseorang dikatakan binge watching jika menonton dua episode TVshows atau lebih dalam sekali waktu. Binge watching menjadi tren baru dalam mengonsumsi media karena banyaknya platform video on-demand di Indonesia. Salah satu penyedia layanan video on-demand yang paling popular untuk TV shows dan film adalah Iflix. Pendekatanan penelitian yang digunakan adalah kuantitatif dengan paradigma positivisme. Metode yang digunakan adalah eksplanatif dan jenis penelitiannya adalah survey. Pengumpulan data dilakukan melalui observasi, wawancara, dokumentasi, tinjauan pustaka serta penelusuran melalui internet untuk memperoleh informasi yang relevan.  Populasi penelitian ini adalah mahasiswa STIKOM Interstudi jurusan Broadcast tahun ajaran 2017 dan 2018 berjumlah 167 mahasiswa. Untuk mengukur sample digunakan rumus Issac dan Michael sehingga diperoleh 105 sample dengan tingkat kesalahan 10%. Teknik analisis data menggunakan analisis SEM untuk menguji beberapa hipotesis. Hasil penelitian menunjukkan, enjoyment, efficiency, escape berpengaruh positif pada attitude to use, continuence to use, dan word of mouth sedangkan fandom tidak memiliki pengaruh terhadap word of mouth dan social influence juga tidak berpengaruh pada continuence to use.


Full Text:

PDF

References


Andwika, V. R. ., & Witjaksono, R. W. . (2020). Analysis of User Acceptance of ERP System on After Sales Function Using Unified Theory of Acceptance and Use of Technology (UTAUT) Model. International Journal of Advances in Data and Information Systems, 1(1), 26-33. https://doi.org/10.25008/ijadis.v1i1.178

APJII. (2019). Penetrasi dan Profil Perilaku Pengguna Internet Indonesia Tahun 2018. APJII, 51. www.apjii.or.id

Cristobal Fernandez-Robin , Scott McCoy, Diego Yanez, R. H.-S. (2019). Netflix, Who Is Watching Now? In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics): Vol. 11578 LNCS. https://doi.org/10.1007/978-3-030-21902-4_35

Eka, R. (2015). Video on Demand. Daily Social IDhttps://Dailysocial.Id/Post/Video-on-Demand-Dan-Penerimaannya-Oleh-Masyarakat-Indonesia. https://dailysocial.id/post/video-on-demand-dan-penerimaannya-oleh-masyarakat-indonesia

Fernández-Manzano, E. P., Neira, E., & Clares-Gavilán, J. (2016). Data management in audiovisual business: Netflix as a case study. Profesional de La Informacion, 25(4), 568–576. https://doi.org/10.3145/epi.2016.jul.06

George, T., & Stavros, T. (2013). The Role of Psychological Commitment and Attitudinal Loyalty on The Relationship between Involvement and Behavioral Loyalty of Sport Fans. The Sport Journal, 1999, 1–16. http://thesportjournal.org/article/the-role-of-psychological-commitment-and-attitudinal-loyalty-on-the-relationship-between-involvement-and-behavioral-loyalty-of-sport-fans/

Griffee, S. (2013). Netflix, ‘binge-watching’ shift TV-viewing habits.

Hills, M. (2018). Netflix, transfandom and ‘trans TV’: Where data-driven fandom meets fan reflexivity. Critical Studies in Television, 13(4), 495–498. https://doi.org/10.1177/1749602018797738

Hirsen, J. (2015). Cable in trouble over streaming Cable in trouble over streaming. Newsmax. https://www.newsmax.com/Hirsen/Cable-Streaming-HBO-ratings/2015/03/16/id/630328/

Hunt, D. M., Geiger-Oneto, S., & Philip E Varca. (2010). Satisfaction In The Context Of Customer Co-Production: A Behavioral Involvement Perspactive. 19, 56–57.

Iflix. (2016). https://www.iflix.com/?gclid=CjwKCAiAws7uBRAkEiwAMlbZjjTn4LfDJ5XtAhXWSnK6rJjmlly_T2rh8Y3LRQHobBG-csLZqwWLchoCYXwQAvD_BwE

Jenner, M. (2016). Is this TVIV? On Netflix, TVIII and binge-watching. New Media and Society, 18(2), 257–273. https://doi.org/10.1177/1461444814541523

Jenner, M. (2017). Binge-watching: Video-on-demand, quality TV and mainstreaming fandom. International Journal of Cultural Studies, 20(3), 304–320. https://doi.org/10.1177/1367877915606485

Kriyantono, R. (2016). Sampling. Riset Komunikasi (pp. 158–159). Kencana Prenada Media Group.

Lee, T. H. (2011). How recreation involvement, place attachment and conservation commitment affect environmentally responsible behavior. Journal of Sustainable Tourism, 19(7), 895–915. https://doi.org/10.1080/09669582.2011.570345

Lesley Lissath Pena. (2015). Breaking Binge: Exploring The Effects Of Binge Watching On Television Viewer Reception. June. https://surface.syr.edu/etd/283

Lestari, E. D., Richard, O., & Soesanto, C. (2020). Implications on Continuance Intention To Use Svod : Study on. 15(2).

Mclntyre, N., & Pigram, J. J. (2009). Recreation specialization reexamined: The case of vehicle‐based campers. https://doi.org/https://doi.org/10.1080/01490409209513153

Meese, J. (2016). Edited By Ramon Lobato and Global Video.

Merikivi, J., Salovaara, A., Mäntymäki, M., & Zhang, L. (2017). On the way to understanding binge watching behavior: the over-estimated role of involvement. https://doi.org/https://doi.org/10.1007/s12525-017-0278-x.

Mutaqin, K. A., & Sutoyo, E. (2020). Analysis of Citizens Acceptance for e-Government Services in Bandung, Indonesia: The Use of the Unified Theory of Acceptance and Use of Technology (UTAUT) Model. Bulletin of Computer Science and Electrical Engineering, 1(1), 19-25. https://doi.org/10.25008/bcsee.v1i1.3

Nguyen, D. (2015). Understanding Perceived Enjoyment and Continuance Intention in Mobile Games. ICFAI Journal of Systems, 58. http://epub.lib.aalto.fi/fi/ethesis/pdf/14000/hse_ethesis_14000.pdf

Pangestu, G. H. (2019). Analisis Behavioral Involvement Pada Binge-Watching (Studi Pada Layanan Video-on-Demand Netflix ).

Romli, M., & Syamsul, A. (2012). Jurnalistik Online : Jurnalistik Masa Depan. Nuansa Cendekia Rosdakarya.

Shabrina, V. G. (2019). Pengaruh Revolusi Digital terhadap Pemasaran dan Perilaku Komsumen, Jurnal Pewarta Indonesia. 1(2), 131–141.

Shim, H., & Kim, K. J. (2018). An exploration of the motivations for binge-watching and the role of individual differences. In Computers in Human Behavior (Vol. 82). Elsevier B.V. https://doi.org/10.1016/j.chb.2017.12.032

Sodano, T. M. (2012). Television’s Paradigm (time) Shift In Time. In M. Ames (Ed.), Time in Television Narrative: Exploring Temporality in Twenty-First-Century Programming. University Press Of Mississippi.

Stenovec, T. (2015). We’re about to pass a watershed moment in the decline of TV. Business Insider. https://www.businessinsider.com/streaming-will-soon-pass-traditional-tv-2015-9?IR=T&r=US&IR=T

Susanno, R., Phedra, R., & Murwani, I. A. (2019). The determinant factors of the intention to spend more time binge-watching for Netflix Subscriber in Jakarta. 10(3), 807–812.

Wagner, C. N. (2016). “Glued to the Sofa”: Exploring Guilt and Television Binge-Watching Behaviors. http://digitalcommons.trinity.edu/comm_honors/11

Wahanani, H. E., Saputra, W. S. J., & Freitas, E. M. F. (2018). Performance analysis of video on demand and video streaming on the network MPLS Traffic Engineering. International Journal of GEOMATE, 15(50), 141–148. https://doi.org/10.21660/2018.50.IJCST33

Yusuf, N. A., & Indrawati. (2019). Analisis Faktor Yang Memengaruhi Pembentukan Minat Berlangganan Di Industri Video-on-Demand Di Indonesia. 3(1), 2565–2568.

Zabriskie, R. B., & McCormick, B. P. (2017). Parent and Child Perspectives of Family Leisure Involvement and Satisfaction with Family Life. Journal Of Leisure Researc, 3(2), 163–189. https://doi.org/https://doi.org/10.1080/00222216.2003.11949989

Zebua, F. (2017). Laporan DailySocial: Survei Video on Demand 2017. https://dailysocial.id/post/laporan-dailysocial-survei-video-on-demand-2017




DOI: https://doi.org/10.25008/wartaiski.v3i02.71





Article Metrics:

Abstract Views - 287

PDF Downloads - 317



Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Elsa Indah Libriani, Poppy Ruliana, Kresno Yulianto

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.





Indexed by:
 
Google Scholar    

Copyright of Jurnal Warta Ikatan Sarjana Komunikasi Indonesia (p-ISSN : 0853-4470)
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

Sekretariat Redaksi JURNAL WARTA Ikatan Sarjana Komunikasi Indonesia (ISKI)
Gedung Dewan Pers, Lt 5
Jl. Kebon Sirih No. 32-34, Jakarta 10110 – Indonesia

Contact Person : Mulyono Sri Hutomo, M.Ikom
Email : m.hutomo@gmail.com
Call/Whatsapp : +6289684159406


Refbacks



Copyright (c) 2020 Elsa Indah Libriani, Poppy Ruliana, Kresno Yulianto

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.





Indexed by:
 
Google Scholar    

Copyright of Jurnal Warta Ikatan Sarjana Komunikasi Indonesia (p-ISSN : 0853-4470)
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

Sekretariat Redaksi JURNAL WARTA Ikatan Sarjana Komunikasi Indonesia (ISKI)
Gedung Dewan Pers, Lt 5
Jl. Kebon Sirih No. 32-34, Jakarta 10110 – Indonesia

Contact Person : Mulyono Sri Hutomo, M.Ikom
Email : m.hutomo@gmail.com
Call/Whatsapp : +6289684159406